Why AI Agents Will Change How Our Customers Find Us Online Why AI Agents Will Change How Our Customers Find Us Online In this week’s edition of the GEO Insider Why AI Agents are a game changer, and what we need to know about them Three tips to get your website content AI Agent ready Generative Engine Optimization in the News The Week Ahead Did you know that AI Agents are made possible thanks to Generative-AI and the Large Language Model (LLM) that the technology is dependent on? In this...
about 2 months ago • 5 min read
Get Heard Newsletter Generative Engine Optimization (GEO) 25 March 2025 Each LLM prioritizes different keywords and emotional intent Each AI [ChatGPT, Perplexity, Google] Uses Keywords and Emotional Intent Differently In this week’s edition of the GEO Insider • Why Understanding Each AI is Key to Maximizing Visibility • Generative Engine Optimization in the News • The Week Ahead Did you know that text-based generative AI uses public Internet-sourced information in two ways? First, to learn,...
2 months ago • 4 min read
Impact of Bias on Brand Visibility in Generative-AI Why your customer’s bias can impact your brand visibility In this week’s edition of the GEO Insider Just how influential is a person’s bias on what is mentioned in an AI Overview? Generative Engine Optimization (GEO) news over the past seven days The Week Ahead When did Google become a verb? I had to look it up. It was 2002, when the American Dialect Society nominated “Google” as word of the year. Just four years after Google became readily...
2 months ago • 5 min read
SERP and AI Overview Disparity Are Your Products and Brand Being Presented Correctly in AI Overviews? In this week’s edition of the GEO Insider Importance of Strengthening Your Content’s Authority and Trust Generative Engine Optimization (GEO) news over the past seven days The Week Ahead It has been an incredible week in the world of AI Search. Google announced that over a billion people have used AI Overviews. I find this amazing, especially as Google were late to the game, launching AI...
2 months ago • 4 min read
The Great AI Overviews Opportunity and Why SEO is the Driving Force Behind It? In this week’s edition of the GEO Insider: Influence of SEO on AI Overviews Generative Engine Optimization (GEO) news over the past seven days The Week Ahead Influence of SEO on AI Overviews At the beginning of the week, I came across a post on Reddit titled “I prefer authentic search results.” It had over 62,000 upvotes and hundreds of responses, all about the dislike of AI Overviews. Phrases like “information is...
3 months ago • 3 min read
Beyond Keywords: Understanding How Large Language Models (LLMs) Work and How They Can Be Influenced Is the AI behind AI-Search a Black Box? In the late 1990s, I worked in Palo Alto. Just around the corner was Netscape, which I thought was uber cool. My go-to search engine was Altavista, although I knew people who had started using something new, Google. Its simplicity starkly contrasted with the competition, and I remember it offering better results than the competition. That was 1998....
3 months ago • 6 min read
The GEO Insider This Week's Newsletter How Our Psychology is Influencing Why SEO Needs to Expand to Include GEO Why Our Psychology is Driving the Need For GEO Early in 2024, Psychology Today published an article citing research on how generative AI may influence how and whom we trust. The research suggested that AI technology is influencing our sense of trust, particularly, as people we perceive machines as reliable. The research went on to suggest that by using social features through a chat...
3 months ago • 3 min read
The GEO Insider This week's newsletter Beyond SEO: Why Generative Engine Optimization (GEO) is Key to Succeeding in the Future of Search Why Generative AI is the Future of Search The Evolution from SEO to GEO In January 2023, Microsoft announced that Bing would use OpenAI (aka ChatGPT) to create its results, giving rise to Search Generative Experience (SGE), now known as AI Overviews. Google's alternative came a year later, launching AI Overviews experimentally during 2024 and then only...
3 months ago • 5 min read